1 . DEVELOP
Who are they?
Why should they listen to you?
How will you make their lives easier?
What is your core message?
Distill your story
Clarify the next steps for your audience
What do you want people to do?
Define your "call to action"
2 . DESIGN
Use evocative images that engage emotion
Slides are "glance media"
Message should be quickly understood
Simple form and contrast
3 . DELIVER
Modify your voice to effectively convey your meaning
Choose your words wisely
Know how to decrease speaker apprehension