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1 . DEVELOP
Who are they?
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Why should they listen to you?
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How will you make their lives easier?

What is your core message?
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Distill your story

Clarify the next steps for your audience
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What do you want people to do?
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Define your "call to action"

2 . DESIGN
Use evocative images that engage emotion

Slides are "glance media"
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Message should be quickly understood

Simple form and contrast

3 . DELIVER
Modify your voice to effectively convey your meaning

Choose your words wisely

Know how to decrease speaker apprehension

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