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1 . DEVELOP
Who are they?
Why should they listen to you?
How will you make their lives easier?

What is your core message?
Distill your story

Clarify the next steps for your audience
What do you want people to do?
Define your "call to action"

2 . DESIGN
Use evocative images that engage emotion

Slides are "glance media"
Message should be quickly understood

Simple form and contrast

3 . DELIVER
Modify your voice to effectively convey your meaning

Choose your words wisely

Engage your "power space"
Own the stage
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Know how to decrease speaker apprehension

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